Jul 13, 2024
Wagh Bakri
Developed a tier-led packaging system for Te Tresor, creating distinct premium tin designs for each price range.
Industry
FMCG
Scope of work
Packaging Design
Duration
4 months
Challange
Te Tresor is a premium tea brand available exclusively at the Wagh Bakri Tea Lounge. The brand offers three tea categories priced at ₹300, ₹700, and ₹900, but all variants were originally packaged in identical tin cans, making it difficult for customers to distinguish between them.
To solve this, a refreshed packaging system was developed featuring three unique polished tin cans, each designed to visually represent its respective price category. The project was later featured on Packaging of the World.
